CURATE YOUR KIT
Explore the essentials: a cloud soft doe foot, a sharp fine point pencil, and more.
YOUR NEW OBSESSION
the gloss you've always needed is here.
a note from jayda
AN EMPIRE BUILT BY BOLD BEAUTY AND AUTHENTICITY.
JAYDA CHEAVES BEAUTY is more than just a brand, it’s a legacy I’ve built brick by brick since I first began using my platform.These products were made with so much love, and I hope they bring you as much joy as they brought me creating them — for us. Never forget: YOU ARE HER.